How Personalization Can Enhance Your Direct Mail and Printed Promotional Materials Campaigns

Personalization is a marketing strategy that allows brands to target their content and communications with specific customers or prospects, rather than casting broad nets to capture the attention of the masses. This method of targeting is more effective than traditional marketing tactics like billboards, mass mailings and telemarketing calls because it allows businesses to communicate How Personalization Can Enhance Your Direct Mail and Printed Promotional Materials Campaigns